Video-on-demand and streaming services are more than an add-on to DVD and Blu-ray. They favor the renaissance of series and new narrative formats that aim to work cross-media or interactively. And just like media consumption changes, so does the media itself. Some publishing houses have taken bold steps into the digital future while others chose to take the evolutionary path. At the same time, born-digital and community-driven start-ups claim their part of the cake. But what content gets really read, what is seen, what is truly relevant? LimeLight PR stays in touch with the change in the media landscape and the needs of both the media and the consumers.